How a Multi-Location Toyota Dealership Grew Organic Traffic by 312% in 11 Months
A regional dealer group in the Midwest came to us with stagnating rankings and a site search engines could barely crawl. Here’s exactly what we did — and what happened.
Riverside Auto Group had been operating three Toyota franchises in the greater Kansas City area for over a decade. They had a solid offline reputation — loyal customers, strong service retention — but their website told a different story.
A bloated WordPress build. Duplicate inventory pages confusing Google. A Google Business Profile untouched for two years. Their primary competitors, including a dealer group backed by a national marketing budget, were consistently outranking them on every high-intent keyword that mattered. “Toyota dealer near me,” “used Camry Kansas City,” “Toyota service appointment” — they weren’t showing up for any of it.
They approached us after a 14% year-over-year decline in organic traffic, despite running paid campaigns that were keeping the showroom busy. The problem was structural, not superficial.
The site had over 4,200 indexed pages — many of them expired inventory VDP pages returning soft 404 errors. Core Web Vitals scores were in the red on mobile. Crawl budget was being spent on pages that offered zero value to users or search engines.
All three Google Business Profile listings had incomplete service menus, near-zero recent posts, and a review response rate under 10%. Two listings had incorrect business hours that had been wrong for months — a trust signal that quietly tanks local rankings.
The site’s blog had 6 posts, all published in 2021 and none optimized for search. Competitors were consistently publishing 4–8 pieces per month — comparison guides, financing explainers, local model pages — capturing every stage of the car-buying journey.
“We’ve been in business for 14 years and never really understood SEO — every agency we tried before gave us a dashboard and vague promises. This team explained everything clearly, showed us exactly what they were doing each month, and the results speak for themselves. We’re busier than we’ve ever been.”
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